RGA

RGA as a studio

R/GA describes itself as connected by design, a pioneer at the intersection of technology, design and marketing since 1977, with more than 2,000 employees across the United States, Europe, South America and Asia-Pacific. The record lists 1,000 to 9,999 people, New York and London offices, and a mix of branding 25 percent, web design 20 percent, content marketing 15 percent and digital strategy 15 percent, a 60 percent design share. Advertising and software clients are 30 percent each of its industry work. There is no Clutch rating or review and no client-type breakdown on record.

Who it fits

Consider R/GA when a global brand wants an agency network that can run brand, digital and content programmes across continents. It is an advertising network with design in its DNA, not a boutique with a signature, and with no reviews on record its culture and craft must be checked through direct references. Product UX is not listed at all.

Strengths

• Branding is the largest listed line at 25 percent, backed by web design and content
• Network scale and continuity since 1977 for multi-market programmes

Watch-outs

• No Clutch rating or reviews on record for an organisation of this size
• No UX/UI, product design or graphic design line; it is a marketing network, not a product studio

Evidence

• Services: branding 25 percent, web design 20 percent, content marketing 15 percent, digital strategy 15 percent; design share 60 percent
• Industries: advertising and marketing 30 percent, software and IT 30 percent, B2B services 20 percent, consumer 20 percent
• Team 1,000 to 9,999; founded 1977; no Clutch rating or reviews on record