Big Human

Big Human as a studio

Big Human calls itself a technology, design and branding company that builds products for businesses, nonprofits and its own startups. That last clause matters: this is a studio with founder instincts. Its mix is unusually balanced at 20 percent each for branding, mobile app development, product design, UX/UI and web development, giving design a 60 percent share. Twelve Clutch reviews at 4.9 range from a rebrand that found a client's brand voice to a fan platform reskin and a travel launch. New York based, 10 to 49 people, founded in 2010, pricing undisclosed.

Who it fits

Hire Big Human when you want a small team that will argue about the brand voice and then design and build the product that carries it. Its client split is a near-even third each of startups, mid-market and enterprise. Not for teams that want a specialist in one discipline; it is a generalist by design.

Strengths

• Branding is a formal 20 percent of the practice, not a by-product of web work
• Reviewers credit it with brand voice, logo and site design in a single engagement
• Builds its own startups, which usually sharpens product judgement

Watch-outs

• Pricing and minimums are undisclosed, so qualify budget early
• Equal-parts generalism means no single discipline dominates; deep specialist UX is not the offer

Evidence

• Services: branding 20 percent, mobile app development 20 percent, product design 20 percent, UX/UI design 20 percent, web development 20 percent
• Rating 4.9 from 12 Clutch reviews; team 10 to 49; founded 2010; New York
• A Clutch reviewer: "delivered a new logo and site design and helped the client find their brand voice"