By Noah Bergström, Design Editor
Last updated September 2, 2026
San Diego, United States
BASIC
BASIC is a 10 to 49 person design studio in San Diego, United States, rated 4.3 on Clutch across 2 reviews, with a $10,000 minimum and $150 to $199 per hour.
San Diego brand agency where branding is nearly half the work and games are a specialty
Key facts
- Clutch rating
- 4.3 / 5
- 2 reviews
- Minimum project
- $10,000+
- Hourly band
- $150 to $199/hr
- Team size
- 10 to 49
- Clutch band
- Founded
- 2010
- Offices
- 2
- San Diego, CA / Mountain View, CA
BASIC as a studio
BASIC is a 10 to 49 person agency in San Diego with a second office in Mountain View, founded in 2010, and one of the most branding-led records in this directory: branding 45 percent, web design 25 percent, video production 15 percent, UX/UI 10 percent, an 80 percent design share. Consumer products are half its industry work, with gaming and retail at 20 percent each. Two Clutch reviews average 4.3, describing an e-commerce redesign that kept the brand's style intact and video game branding spanning in-game content, box art and title sequences.
Who it fits
Hire BASIC when a consumer, gaming or retail brand wants identity, campaign visuals and a commerce site handled by a boutique that leads with branding and can produce video. Reviewers describe personalised, attentive service. It is not a product UX studio, and with two reviews at 4.3 you should ask for current work before assuming its portfolio matches your ambitions.
Strengths
- Branding at 45 percent is the highest share of any reviewed studio in this batch
- Video production in the mix, and reviews confirm title sequences and box art, not just logos
- Reviewers contrast its attentiveness with larger agencies, a boutique culture signal
Watch-outs
- Rating of 4.3 from 2 reviews is modest and the sample is tiny
- UX/UI is 10 percent; app and product interface work is not the offer
Evidence
- Services: branding 45 percent, web design 25 percent, video production 15 percent, UX/UI design 10 percent; design share 80 percent
- Industries: consumer products 50 percent, gaming 20 percent, retail 20 percent; minimum $10,000+ at $150 - $199 / hr
- A Clutch reviewer: "provided both in-game content and marketing materials, including box art and title sequences"
What BASIC reports it does
Self-reported shares from the studio’s Clutch profile. Design disciplines are 80% of the service mix; identity work (branding and graphic design) is 45% and interface work (UX/UI and product design) is 10%.
Service mix
Industry mix
Client mix
What clients hired BASIC for
“BASIC redesigned an ecommerce site to emphasize the purchasing path and\u0026nbsp;create a more cohesive user experience. The site needed to respond to user input,\u0026nbsp;yet still convey the brand's unique\u0026nbsp;style.\u0026nbsp;\r\n”
Clutch reviewer, project summary
“BASIC produced art and designs for various video game branding projects. Their designers provided both in-game content and marketing materials, including box art and title sequences.\u0026nbsp;\r\n”
Clutch reviewer, project summary
“BASIC provides a level of personalized service that makes clients feel prioritized. Their collaborative nature and attentiveness to client needs distinguish them from larger agencies.”
Clutch reviewer, project summary
“BASIC is commended for its project management capabilities, managing to meet aggressive schedules and adapt to unforeseen challenges effectively, ensuring timely delivery of projects.”
Clutch reviewer, project summary
Frequently Asked Questions
What kind of work is BASIC known for?
Brand identity and visual campaigns for consumer and gaming clients. Reviews describe video game branding, box art, title sequences and an e-commerce redesign that preserved the brand's style.
How do clients describe working with BASIC?
As personalised and attentive, with the collaborative approach distinguishing it from larger agencies, and as capable of meeting aggressive schedules.
Similar studios
Studios that lead with the same service as BASIC, editorial rank first, then review count.
Bricx Labs
01 of 7 in the editorial rankingSan Francisco, United States
A San Francisco studio with one point of view across product, brand, motion and web
- Clutch
- 5.0 (31)
- Minimum
- $25,000+
- Team
- 10 to 49
Web DesignUX/UI DesignNew York, United States
New York studio splitting brand, product and build evenly, plus its own startups
- Clutch
- 4.9 (12)
- Minimum
- Undisclosed
- Team
- 10 to 49
BrandingMobile App DevelopmentWashington, United States
Washington DC brand and web boutique that hands government contractors a full identity kit
- Clutch
- 4.9 (10)
- Minimum
- $100,000+
- Team
- 10 to 49
BrandingUX/UI DesignHQ not listed on Clutch
Creative-as-a-service at 250-plus people, and the weakest Clutch rating in this directory
- Clutch
- 2.9 (6)
- Minimum
- Undisclosed
- Team
- 250 to 999
BrandingDigital Strategy
Facts per Clutch profile, retrieved August 24, 2026: https://clutch.co/profile/basic. Editorially independent. No studio paid to be included or ranked.