Urban Insight

Urban Insight as a studio

Urban Insight has built websites for cultural and civic institutions since 2000. Web development is 50 percent of the mix, web design 20 percent, digital strategy 15 percent and UX/UI 15 percent. Media and entertainment lead the industries at 30 percent, non-profit at 20 percent, government at 10 percent. The 10 to 49 person Los Angeles team charges $150 - $199 / hr with a $50,000+ minimum and holds a 5.0 across 37 Clutch reviews. Reviews describe an art museum's sites with wireframes and style tiles and a theatre association's WordPress site.

Who it fits

Hire Urban Insight when you are a museum, arts body, university or public agency that needs a serious website built, integrated and maintained by an established US firm. It is not a studio for identity or brand expression; there is no branding line and the design work is scoped inside development projects.

Strengths

• Cultural sector depth: media, non-profit and government at 60 percent of the industry mix combined.
• Twenty-five years in operation since 2000 with a 5.0 across 37 Clutch reviews.
• Documentation discipline, with a reviewer citing a functional requirements document alongside wireframes and style tiles.

Watch-outs

• Development is half the work and there is no branding or graphic design line.
• At $150 - $199 / hr and a $50,000+ minimum, it is priced for institutional budgets only.

Evidence

• Service mix: web development 50 percent, web design 20 percent, digital strategy 15 percent, UX/UI design 15 percent.
• A Clutch reviewer says the team "has created wireframes, style tiles, and a functional requirements document detailing specific functions, features, and behaviors".
• Based in Los Angeles; founded 2000; team of 10 to 49; clients 60 percent mid-market, 30 percent enterprise.