IDEO

IDEO as a studio

IDEO's record here is almost bare, and it is worth being honest about that. It lists product design at 25 percent and UX/UI design at 25 percent of its services and nothing more, a 50 percent design share. It was founded in 1991 and employs 250 to 999 people. There is no headquarters, no office list, no industry or client breakdown, no pricing, and no Clutch rating or reviews on record. Whatever reputation the name carries, this directory cannot document it, so go to the studio's own materials for substance.

Who it fits

Approach IDEO only through its own case studies and references, because nothing in this record supports a judgement on craft, character or fit. The listed mix says design consultancy at scale; the missing data says everything else must be verified directly.

Strengths

• Product design and UX/UI are the only listed services, so its declared focus is design rather than build or marketing
• Scale of 250 to 999 people and continuous operation since 1991

Watch-outs

• No location, pricing, industries, client types, rating or reviews on record
• No branding, graphic or motion line appears in the mix

Evidence

• Services: product design 25 percent, UX/UI design 25 percent; design share 50 percent
• Team 250 to 999; founded 1991
• No Clutch rating or reviews on record; no pricing, location or industry data