Fuzzy Math

Fuzzy Math as a studio

Fuzzy Math lists digital strategy and UX/UI design at 30 percent each and product design at 20 percent. Healthcare is 30 percent of the industry mix and fintech 20 percent, and clients are 50 percent mid-market and 40 percent enterprise. Founded 2009 with 10 to 49 people in Highland Park, Illinois, it charges $150 - $199 / hr from a $25,000+ minimum and holds a 4.9 across 27 Clutch reviews. The most telling review describes templated ad units replaced with a flexible, modular design; others cover a cybersecurity product and a life sciences SaaS framework.

Who it fits

Hire Fuzzy Math when you are a healthcare, fintech or B2B product organisation that wants research and product strategy before pixels, delivered by a senior Midwestern team. It is not a visual identity studio; there is no branding line and the craft on record is structural rather than graphic.

Strengths

• Strategy at 30 percent of the mix, unusual among design-led studios.
• Systems thinking in reviews, with a modular design replacing templated ad units.
• Sixteen years since 2009 at boutique scale, with a 4.9 across 27 Clutch reviews.

Watch-outs

• No branding, graphic or web design line; identity is out of scope.
• At $150 - $199 / hr, the strategy-heavy process is priced for organisations, not founders.

Evidence

• Service mix: digital strategy 30 percent, UX/UI design 30 percent, product design 20 percent.
• A Clutch reviewer says the team "replaced the client's highly templated approaches with a flexible, modular design".
• Based in Highland Park, Illinois; founded 2009; clients 50 percent mid-market, 40 percent enterprise, 10 percent startups.