Foolproof

Foolproof as a studio

Foolproof is a 50 to 249 person firm founded in 2002, headquartered in London with offices in Norwich and Singapore. Its service mix is entirely design and strategy: UX/UI 80 percent and digital strategy 20 percent, a 100 percent design share with no development, branding or graphic line. Industries split evenly across automotive, consumer products, energy, media and logistics at 20 percent each. Pricing is $150 to $199 per hour with a $10,000+ minimum. There is no Clutch rating, no reviews and no client-type breakdown on record.

Who it fits

Hire Foolproof when a large consumer, automotive or energy organisation in the UK or Southeast Asia wants a sizeable experience design firm for research and interface work, with an accessible $10,000+ minimum for discrete engagements. It is not a visual identity studio and lists no engineering, so bring your own brand and build partners.

Strengths

• UX/UI at 80 percent of the mix with strategy as the only other line, a clean experience design offer
• Offices in London, Norwich and Singapore give it reach into two regions
• A $10,000+ minimum from a 50 to 249 person firm allows smaller scoped projects

Watch-outs

• No Clutch rating or reviews on record; no client-type data
• No branding, graphic, product or development line

Evidence

• Services: UX/UI design 80 percent, digital strategy 20 percent; design share 100 percent
• Industries: automotive, consumer products, energy, media and logistics at 20 percent each
• Minimum $10,000+ at $150 - $199 / hr; team 50 to 249; founded 2002; London, Norwich, Singapore; no clutch rating or reviews on record