Critical Mass

Critical Mass as a studio

Critical Mass is a 1,000 to 9,999 person agency founded in 1996 in Calgary with offices in London, New York and Chicago. Its mix is broad and agency-shaped: UX/UI 20 percent, web design 20 percent, digital strategy 10 percent, e-commerce development 10 percent, web development 10 percent, mobile 5 percent, SEO 5 percent, for a 50 percent design share. Automotive and fintech lead its industries at 20 percent each. There is no Clutch rating, no reviews, no pricing and no client-type breakdown on record.

Who it fits

Consider Critical Mass when a large automotive, financial or retail organisation wants a global agency to design and build commerce and marketing experiences across markets. It is an enterprise agency, not a studio with a visual point of view; no branding or graphic design line is listed, and nothing on record speaks to craft or culture.

Strengths

• UX/UI and web design at 20 percent each within a network that also engineers and runs e-commerce
• Global footprint across Canada, the UK and the US since 1996

Watch-outs

• No Clutch rating or reviews on record; pricing undisclosed
• No branding, graphic or product design line; identity is not part of the offer

Evidence

• Services: UX/UI design 20 percent, web design 20 percent, digital strategy 10 percent, e-commerce development 10 percent, web development 10 percent, mobile 5 percent, SEO 5 percent
• Industries: automotive 20 percent, fintech 20 percent, then six sectors at 10 percent each
• Team 1,000 to 9,999; founded 1996; Calgary, London, New York, Chicago; no clutch rating or reviews on record